ghostWRITING

Hogue delivered 7 Years of AGENCY News, Announcements and MOre

If it was published on the LAVIDGE website between late 2017 and September 2024, chances are it was written by or ghostwritten by then-Senior Content Developer/Writer RuthAnn Hogue. Numerous unsigned press releases chronicle agency employee satisfaction accolades; creative awards, thought leadership, and philanthropy recognition under NEWS & PRESS. The exceptions are the food services and retail services industries reports and related content which were completed in 2017 shortly before RuthAnn joined the agency. The same time-frame and subject-matter apply to content published under ARTICLES & INSIGHTS.


In addition, RuthAnn reported and wrote everything published under the LAVIDGE IMPACT mini site featuring the agency's employee volunteer program from its inception in 2019 through the amicable end of her employment with LAVIDGE in August 2024 that she published this on her final day. (There is one additional release published in early September that she prescheduled to publish before leaving the agency.)


What's a whitepaper filled with color and PIZAZZ? an 'orange paper' 

Extensive experience with long-form writing and information-gathering as a journalist initially earned RuthAnn her role at the Phoenix-based advertising agency where she worked for that past seven years. The assignment centered on taking commissioned third-party data and turning it into relatable industry marketing reports affectionately referred to internally as "orange papers." This included doing additional primary research and blending it together for a particular audience. In addition, RuthAnn met with subject matter experts (SMEs) as needed throughout the process.


Here are just  few:

2019 LAVIDGE EDUCATION 
Marketing Research
and Insights, Volume 1
This ghostwritten report combines research commissioned by my employer, along with personal interviews with agency subject matter experts, boosted by additional extensive research on the state of adult education industry. I also wrote related social media posts, emails for an extensive integrated marketing campaign and the website copy related to the industry and how to download the report.


Here is a sampling of related website content:


2019 Southwest Hospitality Industry 
Marketing Report: Consumer Perceptions and Attitudes
This ghostwritten report combines research commissioned by my employer, along with personal interviews with agency subject matter experts, boosted by additional extensive research on the state of the travel and hospitality. I also wrote related social media posts, emails for an extensive integrated marketing campaign and the website copy related to the industry and how to download the report.


Here is a sampling of related website content:


2018 Southwest Residential Development

Marketing Report: Consumer Perceptions and Attitudes

This ghostwritten report combines research commissioned by my employer, along with personal interviews with agency subject matter experts, boosted by additional extensive research on the state of residential development industry. I also ghost wrote numerous related articles for the website, social media posts, emails for an extensive integrated marketing campaign and the website copy related to the industry and how to download the report.




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